role
lead designer, copywriter, art director, package designer
year
2022
deliverables
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logo, patterns, and brand style guide
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print and digital advertisements
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package design
disciplines
brand design, advertisement design, package design, copywriting, photo manipulation
brand tone
bold / adventurous / rebellious /
enthusiastic / original / extreme
the ugly truth
do you remember that piece of gum you'd get at an arcade or fair? the one that's flavor didn't last more than two seconds? it wasn't very memorable was it?
giving the ugly a hug with Dubble Trubble
Dubble Trubble is an incredible gum that ignites fun in people’s lives. explosive, thrilling, and spontaneous, Dubble Trubble is a brand where people can dare to experience exhilaration as they seek it out. when exhilaration is felt, people are compelled to feel it again, no matter how short the moment of fun lasts. risk-taking triumphs over the boredom of everyday life. by reflecting on those big, small, and everyday moments when thrill conquers boredom, people feel alive, chosen, and brave as they are given a sense of courage and superiority – that outlast a moment of chewing. now more than ever, the spontaneous thrill that Dubble Trubble brings deserves to be brought to those who dare to experience.
read the full creative brief here.
branding
Dubble Bubble: the rebrand
advertisements
packaging and takeaway
