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garo

role

lead UX and UI graphic designer, developer

year

2022

deliverables

  • style guide

  • UX personas

  • user journeys

  • Information architecture map

  • native app

  • promotional website 

  • prototyped demo

disciplines

branding, UX/UI, copywriting​, prototyping

exposing the problem

the general public is uneducated and unmotivated on how and why to shop ethically as popular fast fashion retailers hide their ethical production process and material sourcing. 

the ethical solution with incentive

a new mobile application that enables consumers to scan an apparel item’s barcode and obtain instant evaluations of ethical production and sourced materials. Garo exposes the truth and rates items based on four main factors: people, the planet, animals, and materials. an incentive is given to the consumers as they must maintain their garden that grows and thrives when the user scans receipts from ethical retailers. a website has also been created to promote and educate Garo's existence as a market changer.

style guide

user experience personnas

UI native app  

promotional website

the demo

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